REVEALING TALENTS
About us
COFFEECELL is a young, dynamically growing brand offering drinks and superfood with healthy plant-based additives on the global market. We are inspired by people and their stories, and we create products that help you discover your strengths and unleash your full inner potential.
Mission
TO DEVELOP STRENGTHS
Every person on Earth is born gifted, but not everyone manages to discover and awaken the capabilities dormant within.
COFFEECELL’s mission is to help people discover their talents, develop their strengths and make effective use of their natural capabilities.
IDEA FOR A BRAND WAS BORN
The idea of the brand belongs to Narek Sirakanyan, President of Freedom International Group.
While studying at McGill University (Canada) and Harvard University (USA), Narek noticed that coffee stimulates physical and brain activity, and ginseng protects against diseases, strengthens the immune system and improves the overall performance.
PUTTING THE IDEA OF DRINKS INTO ACTION
Having become the owner of a ginseng manufacturing business, Narek decided to invest in the COFFEECELL brand that he created. He brought to life the idea of drinks that use the beneficial qualities of ginseng and the toning effect of coffee to awaken the talents dormant inside men and charge them with energy.
ABOUT COFFEECELL PRODUCTS
Today, two varieties of ground coffee with ginseng, COFFEE G ARABICA and COFFEE G AROMA, are produced under the COFFEECELL brand and are manufactured at a facility in Italy. We also make freeze-dried black coffee, latte, mocha, cappuccino, hot chocolate, black and green tea, enriched with white imperial ginseng.
For COFFEECELL’s new products, we gave preference to using coconut powder over milk, and stevia and trehalose over sugar.
FORMULA AND PRODUCTS
Innovation
To create competitive advantages and rapid growth, COFFEECELL uses the most advanced breakthroughs in science, IT, technology, marketing and other areas.
Brand scaling up
The brand is intensively developing in all the countries where Freedom International Group is present, and the number of these countries is growing with every year.
Social impact
COFFEECELL is intended to bring practical benefits by making people’s lives and the world around them a better place, improving health, and helping reveal dormant talents.
ESG strategy
Sustainability and responsibility to the environment are the criteria of all COFFEECELL’s activities.
Both the work and development of the COFFEECELL brand and partner companies are based on a “green” philosophy, with respect for workers’ and consumers’ health, as well as care for natural resources.
Thus, we work with companies and manufacturers that pay special attention to the following aspects of ESG:
- Preservation of production areas
- Use of renewable energy sources
- Protection of nature and locals working with coffee
- Responsibility to ensure product quality and safety